Loading
Loading
Sentiment analysis is an NLP technique that identifies and extracts the emotional tone or opinion expressed in text — typically classifying it as positive, negative, or neutral. More advanced systems can detect specific emotions, sarcasm, and intensity.
Sentiment analysis lets businesses monitor brand perception, track customer satisfaction, and respond to issues in real time across millions of online conversations.
Brandwatch analyses millions of social media posts about a brand and produces a real-time sentiment dashboard showing how public opinion shifts after a product launch.
Natural Language Processing (NLP)
Natural language processing is a branch of AI that enables machines to read, understand, interpret, and generate human language. It bridges the gap between human communication and computer understanding, covering tasks like translation, summarisation, and sentiment analysis.
Classification
Classification is a type of supervised learning where the model learns to assign input data to predefined categories or labels. The model is trained on labelled examples and then predicts which category new, unseen data belongs to.
Chatbot
A chatbot is a software application that simulates human conversation through text or voice interactions. Modern chatbots use natural language processing to understand user intent and generate contextually relevant responses.
Our programme follows a structured Level 4 curriculum with project-based learning, practical workflows, and guided implementation across business and career use cases. Funded route available for UK citizens and ILR holders.